DE3P is based on the 77 Human Needs system from Dr. Guido Beier. This system describes needs as natural instances and categorizes them into five major groups: physiological needs, sensorial needs, actional needs, social needs, and ideal needs. DE3P provides research, strategy, and support services for innovation and customer experience. I have been consulting with and supporting DE3P as the lead data officer. We develop human-needs–related data and analytics strategies to drive business values and opportunities.